Popeyes - Marketing Campaign
Time: Monday Aug 12, 2019
Place: U.S.
Details: The marketing campaign, designed by advertising agency GSD&M started on August 12, 2019, with a tweet on Popeyes' Twitter feed. The new sandwich went viral immediately and prompted responses from nearly every fast-food chain including McDonald's, Chick-Fil-A, and Wendy's.
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