Smash the Past
Time: Wednesday Apr 23, 2014
Place: Futian District, Shenzhen, Guangdong, China
Details: On 23 April 2014, OnePlus began its "Smash the Past" campaign. The promotion asked selected participants to destroy their phones on video in an effort to purchase the OnePlus One for $1 (US). Due to confusion, several videos were published by unselected users misinterpreting the promotion and destroying their phones before the promotion start date. OnePlus later revised the rules of their promotion by allowing consumers to donate their old phones. There were 140,000 entrants in the contest with 100 winners.
Best-effort ordering. Some events may appear out of order since many are only known to the year, but they are usually around the same period.
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